Our response to Google’s policy change on fingerprinting

Stephen Almond is the ICO’s executive director of regulatory risk. Yesterday, Google announced to organisations that use its advertising products, that from 16 February 2025, it will no longer prohibit them from employing fingerprinting techniques. Our response is clear:…

EDPB opinion on AI models: GDPR principles support responsible AI

Brussels, 18 December – The European Data Protection Board (EDPB) has adopted an opinion* on the use of personal data for the development and deployment of AI models. This opinion looks at 1) when and how AI models can be considered anonymous, 2) whether and how legitimate interest can be used as a legal basis … Read more

Transparency must be the default position for water companies

Public interest in water companies is higher than ever, with firms across the UK facing scrutiny over sewage discharges into lakes, rivers and the sea. Concerns about sewage pollution are mounting, as people have no choice but to rely on these companies. The lack of readily available information and the reticence of water companies to … Read more

Statement on the public sector approach

Two years ago, I set out my vision of working more effectively with public authorities across the UK so they could better protect people’s information, while transforming public services and improving outcomes for their communities.